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What is ShowGo?

ShowGo is trade show management software. It's a complete Planning Solution for your Trade Show Program designed with the coordinator in mind, integrating all of your key trade show management tasks into single, centralized and easy to use solution. Empowering every employee to communicate, collaborate and excel over the complete event life cycle.

Created for trade show coordinators by trade show coordinators, handles all the logistical details of planning for and exhibiting at trade shows. ShowGo is the easiest trade show software solution to learn & use. This award-winning software allows trade show managers to work the way they want. Now with ShowGo Mobile, users get vital trade show information when and where it's most convenient for them, on their phone & tablet

Master Event Calendar

ShowGo, Seattle Software Corporation's award-winning trade show management software is modeled after Outlook making it easy to learn and use.

View your event schedule in both the Calendar and Event list. Customize your layout so you can view and work with the data the way that works best for you! Manage your entire event schedule in a single location to increase efficiency and productivity making all aspects of your next event a success.


Manage your trade show timeline from start to finish. Order Show Services, plan promotional activities, train staff and setup payment schedule. Jumpstart your planning with task templates, manage and monitor task status through to completion for every active event with the main form task list. Assign personnel, roles and responsibilities.


Create Master Show Schedules and itineraries as well as a detailed log of times staffers will be on booth duty or on break. Keep staff well informed of exhibit hours, pre-show briefings , roles and responsibilities via Itinerary reports and ShowGo Mobile. Send final preproduction emails to everyone involved, reviewing goals and objectives, your company's key sales message, booth etiquette as well as the weather report for the venue dates.

Contact Management

Become more efficient and organized with your trade show contact with ShowGo's Contact Module. This module enables users to easily store and locate contact information for vendors, contacts and employees, such as names, addresses and telephone numbers quickly and easily. Once
entered, this fully integrated approach allows you to use a single contact as many times as you like without ever having to duplicate their information.


Manage your event from a financial perspective and start saving money by understanding your true exhibit costs. Compare budgets and expenses in real-time. Learn from your past event financial history to create better estimates in the future.


Complete inventory tracking system that streamlines management of your trade show assets into a single, integrated solution. Efficiently manage every stage of the inventory lifecycle so you know your assets will arrive at the right place, at the right time, at the right cost.

Return on Objectives

ShowGo's Return on Objectives Module helps identify your best reasons for exhibiting. Measure and Evaluate the results of a trade show using existing ROO equations (cost per lead, return on investment, etc.) or create your own.

Notes & Attachments

ShowGo's Notes and Attachments module, allows you to track, manage, control, and store documents in a single location. The endless amount of paperwork, the exhibitor Manual, graphics, floor map, username/passwords, & confirmation emails can now be organized in a folder system, easily accessible by all ShowGo users. You'll always have the answers, just when you need them most.


ShowGo's powerful reporting module has 35 prebuilt reports. ShowGo empowers you to quickly and easily obtain the information required for improved performance and reporting across your entire trade show program. Effortlessly create real-time, preformatted reports with up-to-date, accurate, and meaningful information. Intelligence Reporting allows you to spend more time focusing on analysis and interpretation and less time pulling the data together.

ShowGo Mobile

Take the Show on the road! With ShowGo Mobile, the award winning app by ShowGo Software, you can automatically update your Sales Reps on their mobile phone. Send up-to-date information to your Sales Reps phone by simply entering info into your ShowGo software on your computer.

ShowGo Mobile makes your trade show data accessible anytime, anywhere via your Reps mobile phone. It is fully integrated with ShowGo software and all information is automatically synched with the master database.

ShowGo Connect

Trade show coordinators and personnel now have web-based access to all of their vital trade show information and reports from any Internet connected computer via hosted ShowGo. Never again will they be without confirmation numbers, tracking numbers, on-site contact names, emails or phone numbers. Now all the tradeshow personnel can be on the same page making communication a breeze.

ShowGo Connect makes your trade show data accessible anytime, anywhere via a web browser. It is fully integrated with ShowGo software and all information is automatically synched with the master database.

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    6523 California Avenue Southwest, #434
    Seattle, WA 98136
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